Sunday, May 13, 2012

Sherwin Williams rolls out a new high-end line

This past Tuesday I had the pleasure of being one of the first few to experience the new line of paint being rolled out by the good people over at Sherwin Williams! It's called Emerald and will be changing the way you think about paint. The coverage is amazing, and the colors are extremely saturated and rich! The consistency is like nothing you've seen. The stir stick practically was standing up in the can, but remarkably the paint glides on with ease.

The Emerald line will be offered in both Interior and Exterior finishes! This is all about beauty, wash-ability and sustainability. It also has anti-microbial properties making it resistant to mold and mildew. This is their introduction in the high-end market and it is approximated between $60-70 per gallon.

One of the most exciting breakthroughs with Sherwin Williams is the new ColorCast Eco Toner colorant that they've developed! It contains absolutely no VOC's! This is the ideal for anyone worried about fumes and harmful chemicals... Not only is this amazing news, but it can be used in over 1500 of their colors and all custom colors, basically meaning if you need a color is can be colored with zero VOC's.

Now, this wasn't just a conference on paint, it was a gorgeous luncheon held at 620 Loft & Garden at Rockefeller Center! Yeah, one of the most iconic and beautiful treasures of the city! Maxwell Gillingham-Ryan who is the CEO and Founder of Apartment Therapy insisted he take a picture of me, and I was more than happy!

Then the take home gift, I just have to mention is one of the most creative! They gave us all a DIY terrarium! So cute, chic, and the mosses included were of course all in beautiful shades of green! You might even call it EMERALD!

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